Since 2007 the Member Get Member (MGM) project of Keytrade Bank has been rewarding customers who bring in new customers. Keytrade Bank, however, wanted to take an additional step in this campaign, with a more personal approach. This is only possible if information about the actions of each individual cus- tomer is available. Thanks to a link between the MGM website and the Microsoft Dynamics CRM solution, which was installed at Keytrade Bank by Travi@ta, this campaign is now more successful than ever.
“Our objective for the future is to be able to enter into a relevant dialogue with each individual customer.”
Olivier Debehogne, Sales & Marketing Direc- tor, Keytrade Bank
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Customer testimonials by Lemarco 